You know the Rorschach test. Everyone sees something different. The more random visual distraction you present, the number of possible interpretations exponentially increase.
Images and text are infinitely easier to analyze than the more abstract, such as character associations and development, but just as subject to the whimsies of the observer.
Perhaps that’s why some shows garner more discussion than others. Also certain names elicit certain behaviors and expectations, nothing ever gets to start from a clean slate.